Positioned along East Coast Road, The Flow stands as one of Katong’s newest retail landmarks — a contemporary architectural marvel. Its visually striking facade, adorned with colourful glass and sun shading fins, reflects the fluidity and grace of the nearby ocean and gentle sea breeze. This architectural language creates a captivating visual experience that sets The Flow apart from its surroundings. A visually transparent facade enhances the building’s aesthetic appeal, providing excellent visibility and exposure for the shops within. The use of mezzanine-style shops adds another layer of uniqueness to the shopping experience, offering shoppers a dynamic and multifaceted retail environment. The visually appealing facade and unique shopping layout create an inviting and immersive retail experience. By incorporating elements inspired by the local environment, The Flow establishes a deep connection with its community, enhancing its appeal and ensuring its relevance as a retail destination in Katong.